Member for South Coast Shelley Hancock welcomed the recently released Tourism Research Australia International Visitor Survey, which shows that the South Coast region received record numbers of international tourists.
Mrs Hancock said the data showed significant increases with international visitors increasing by 30.5% when compared to the number of international tourists visiting the South Coast last year.
“In the year ending June 2017 we welcomed a total of 174,400 international visitors to the South Coast,” Mrs Hancock said.
“Those visitors stayed a total of 2.8 million nights in the region, which is also part of an upward trend with an increase of 19.4% on the number of nights stayed last year.
“The increase in visitors is a real boon for the area as they spent a record $272.3 million in the region, which is up by 29.4% from last year.
“In the year ending June 2017 the South Coast achieved its highest volume of international visitors, nights spent and expenditure on record. Greater numbers of people are coming to the South Coast, staying longer and spending more!
“In terms of the primary drivers responsible for the growth, 39.2% more visitors came to the area on holiday. For international visitation, there was also a significant growth in the number of nights stayed for the purpose of education, which was up 42.9% on the previous year.
“Over the last few years we have really stepped up our ‘Unspoilt’ advertising and marketing campaigns, making sure that people overseas thinking of visiting NSW know about the wonderful attractions on offer on the South Coast from our stunning coastline and national parks to award winning wineries and wonderful food.
“The NSW Government has invested almost $1.5 million in the ‘Unspoilt’ campaign since 2014 and it’s evident that the campaign is working.
“Right now nine of Australia’s top social media influencers, secured by the State’s tourism and major events agency Destination NSW, are travelling the South Coast, sharing images of the region to an audience of 2.5 million people.
“South Coast destinations have also featured on programs such as Seven’s Sydney Weekender, a popular Hong Kong online travel show Flyagain.la and top rating Chinese travel show Trends Traveller.
“The NSW Government understands the importance of tourism to regional economies such as the South Coast, which is why they continue to invest in the infrastructure and campaigns that attract more and more tourists,” Mrs Hancock said.
Published 12 Sept 2017